WHO
Disney Destinations International, The Walt Disney Company
• Target visitors interested in or planning a Walt Disney World holiday across a
diverse reach of ages and demographics

WHAT
• Creation of new landing page, following strategic business needs and brand tone of voice
• Layering in of broader campaign messaging to drive urgency and conversion

WHY
• Highlight volume and variety of Disney hotels available at Walt Disney World
• Promote unique experience and exclusive benefits of a stay for potential bookers
• Increase website ranking across search engines with use of relevant keywords to plug content gaps