“More to Explore”
WHO
ROADBOOK for Frasers Hospitality
• Target existing and potential Fraser World members interested in luxury, serviced stays
WHAT
• Develop overall, holistic campaign messaging and hierarchy for global initiative
• Create landing page copy and social media copy, folding in savings messaging as a commercial hook
WHY
• Increase seasonal bookings and drive additional revenue boost with exclusive member discount
• Showcase global breadth and exceptional quality of Frasers Hospitality accommodation
“Grace nails the brief and makes the content sing through hardworking words. She brings commercial and creative capability to global marketing campaigns, and asks the right questions first time so minimal revisions are needed. I would highly recommend utilising Grace for your copywriting needs.”